文章名稱引用次數(shù)

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• The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands10
• Do they shop to stand out or fit in? The luxury fashion purchase intentions of young adults10
• Do touch interface users feel more engaged? The impact of input device type on online shoppers' engagement, affect, and purchase decisions9
• Antecedents and consequences of chronic impulsive buying: Can impulsive buying be understood as dysfunctional self-regulation?9
• Effects of functional green advertising on self and others9
• The mechanism by which social media influencers persuade consumers: The role of consumers' desire to mimic9
• Consumer Brand Hate: Steam rolling whatever I see8