文章名稱引用次數(shù)

• The current state of knowledge on electronic word-of-mouth in advertising research17
• The use of sampling methods in advertising research: a gap between theory and practice16
• Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers' eWOM16
• Advertising targeting young children: an overview of 10 years of research (2006-2016)15
• The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review13
• Disclosing brand placement to young children13
• Understanding the effects of different review features on purchase probability12
• What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions12
• Temporal duration and attribution process of cause-related marketing: moderating roles of self-construal and product involvement12
• Cause-related marketing persuasion research: an integrated framework and directions for further research12