文章名稱引用次數(shù)

• The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength15
• The brand experience extended model: a meta-analysis12
• Antecedents and consequences of participation in brand communities: a literature review12
• Trajectories of brand hate11
• Determinants of brand performance: the role of internal branding10
• 20 Years of brand personality: a bibliometric review and research agenda9
• How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode9
• Product placement 2.0: Do Brands Need Influencers, or Do Influencers Need Brands?8
• Building corporate reputation through consumer responses to green new products7
• Brands that do good: insight into social brand equity7